We have all heard plenty of reasons to use Google+ Hangouts On Air from the “It’s the new podcast…” or “It’s the replacement for GoTo Webinar…” We have also seen old school top Internet marketers like Ed Dale, Jack Humphrey and Alex Mandossian using Hangouts On Air in their marketing in the last few months. I have had the pleasure of having Ileane Smith as my guest many times now and even Arnold Schwarzenegger broadcast his book launch from Google headquarters via a Hanout On Air the second week of October.
But let’s be honest here, most Hangouts On Air produce a 45 to 60 minute video. Most people just are not going to take the time to watch all that. But what I did find was that the ones that do watch an hour long teaching video are the people who buy my products.
So it came clear to me fast that if I was going to push replays of a weekly or bi-weekly show that would be viewed mostly by people who were buying info products and joining membership sites, that it would be best to host them on pages that convert into sales of such.
You have probably heard the term “landing pages.” Well we like to call them “action pages” around here. Sending your viewers to Google+ and YouTube to watch your Hangouts is a big mistake as you will soon see below. Using the 5 strategies here I was able to convert 37% of my small list into buyers of an info product.
I did not invent this, it is nothing new really, I just tweaked it A LOT. Here is how I took the current webinar model we have been using for almost a decade now and spun it Google+ style and you can too, no matter what niche you are in.

#5 Archive Hangouts On Air To A Members Site

Webinars were the conversion king in years past for Internet marketers and are still are your #1 tool. But so many marketers have used the “No replay” hook and then gone back on their word, that no one believes you now if you say the same.
So what I have been testing is allowing a short replay period and then taking the video off line by making it private in YouTube and downloading the MP4 for hosting elsewhere securely.
Or you can change the YouTube settings to “Only with the link” and embed it in say in a Wishlist based members area. Not real secure, but it works in a pinch.
This will improve your ROI 3 fold:

• Your broadcast or weekly show just became much more valuable due to limited availability.
• You save time by creating new content, using the replay to drive traffic and at the same time you are creating content you can charge for. “Win Win” is the saying that comes to mind here.
• You now start building up an archive of high end content you can charge a higher entry price for later on. Think “Video Vault…”

#4 Hangouts On Air Are The Perfect Interview Medium

Let’s take a look at how HOAs can be used in so many ways for not only you to be interviewed, but also to lighten your load as a content creator, by interviewing others.
Announce that you are available for Interviews Via HOAs
Let people know you are available for HOA interviews, Tweet it, Facebook it and post it to Google+. Be sure to add a paragraph to your about / contact pages. I would even go so far as to add a side bar headline and a few bullets saying you are available on your blog and link to a contact form.
Build up a “Go To” list of guest panelists
Sometimes you just can’t carry everything on your own back when it comes to doing a weekly podcast or HOA, as we call Hangouts On Air. So building up a list of very savvy panelists in a Google+ Circle is a must. Every time I go on air I always invite my “Today’s Panelists” Circle and they are kind enough to respond.
The panelists Circle will serve you well, asking great on topic questions, giving live feedback and even at times helping you thru periods of technical difficulties. Having skilled panelists is key. Ileane has become a very valuable asset on my shows since she is very adept and translating my technical points into things you all can understand.
Host Virtual Speakers At Your Meetups Via Hangouts and HOAs
This is a really new idea, pay attention to this one. If you have never been to a Meetup, check that site out. It is a local networking gold mine, just so you know.
After we journeyed to Canada to speak at a number of live Meetups in August of this year, we found many more Meetup hosts were interested in hosting my presentations at a later date. We were able to engage many more Meetups by appearing at virtual events, via Hangout based presentations, to live networking groups over 2000 miles away from our new Denver home in September.
True this does require a decent Internet connection at the Meetup venue and a TV or projection screen at the live event, but it so far has met with great success. Imagine being able to host presentations from top authors and authorities at your own Meetup and host the live Q & A. Slide shows are great, but seeing the person presenting live is what Meetup audiences want.
Not only does this personal connection change the entire feel, but there is another Meetup metric that these audiences crave. It all changes when the live questions begin, after your presentation ends. The audience is encouraged to step up to the web cam and get their questions answered by the live guest presenter. Being able to converse face to face with top experts and virtually famous people is a very valuable experience that you can offer at your local Meetups.
This worked for us and I will warn you it is a bit daring, Internet connections can be sketchy and Ripley’s law is definitely in effect. But the return both for the Meetup host the speaker is huge in our first testing. Give this a try and decide for yourself.
Now while you are speaking as a guest of panelist you have to get the most out of your time, Yes? Here is how to use the lower third app 1000% more effectively.

#3 Use Hangout Lower Third To Drive Traffic To An Opt In Page

1000% – Big claim huh? Well that comes to 10 times better than anyone else doing is because they are making one huge mistake. You guessed it, you should be linking to an “action page.”
You will see many, most in fact, using the lower third app to display their logo, name and a website URL during a Hangout. Do not make that mistake. The destination URL should be a squeeze page and a well crafted one. Building your double opt in list is key here. While I built my list from social engagement and followings, it was those same email list subscribers that bought 95% of my product this spring.
The “Lower Third” app does that job well, giving you a newscaster style banner on your video thumbnail and on your “blueboxed” or full screen Hangout display. The app can be added from the Hangout application window, by clicking “Apps” on the left side of the screen, then “Add app” if you have not tried this already.
But to make this effective, you must capture someone’s visit to said page. This is what makes a squeeze page so effective. It squeezes the email from the visitor. Remember I said that my email list is responsible for 95% of my conversions during my launch this spring? Since I have identified that demographic as my hottest conversion source, I do everything I can to increase that demographic.
You may convert highly via Twitter, or Facebook or even Google+. In that case a landing page for the Lower Third app would contain social following buttons instead. But unless you measure that conversion point thru say Google Analytics, then how can you know what your best converting traffic source is? Identify that source, then craft the correct squeeze page for that traffic.
This is a great example above. If you have never considered a squeeze page, here what makes them great.

• The entire page is above the fold, there is no need to scroll down the page
• The page only offers one option, to opt in
• The video is embedded and uses a bright clear headshot for trust and connection

On a side note, while I am not a lawyer and don’t play one on TV or give out legal advice, it is important to link to your privacy policy, terms of service and earnings disclaimer from any squeeze page and saleletters to meet current FTC policies. Google is your friend here and you can find lots of examples and advice thru search on this subject.
Bottom line here: Action pages increase conversion highly over raw site domain based URLs, offering just too many options. Let’s move on and see the two locations that brought in that $12,000 in profits for me this spring, shall we?

#2 Stream Your HOA To A Squeeze Page

Remember Jeff’s squeeze page above? Well the pretty picture of him is a video. Seems like a squeeze page would be the perfect place off Google+ and YouTube to drive your best traffic, does it not?
The number one way to get your webinar / HOA viewed and create both authority and conversions from them as an Internet marketer with an email list, or as a social marketer, is to share and email links to watch it live. Since Google HOAs are first streamed on your Google+ feed and secondly on YouTube, both are places that I do not want to send my email list.
The biggest mistake anyone with a list can make is it to email into a social network. First off, your chance of holding their interest is low, with lots of bright shiny objects and update alerts coming in from every angle.
Second, Google+ is an open social network and very different than Facebook. You never ever want to expose your email list to places where others can follow and compete with you for their attention.
Do not expose these hard won subcribers, many of them your best people because they are buyers or even repeat buyers to your competition. If your competition has any savvy marketing skills, they will be commenting and looking to brand themselves on your broadcasts through commenting on the Hangout threads and replays.
Social followings are one thing, but email lists are your most motivated followers, buyers, repeat buyers, top supporters and even affiliates. Once you have people on your email list, you only want to send them into places that convert for you.
Enter Squeeze pages
Streaming your show to a conversion oriented action page, or as we call it, a squeeze page, takes a bit more work since you have to embed the code each time manually and FTP the page as the show starts. I use FireFTP for FireFox to quickly move files and FTP. And you have seen how to embed HOAs here…
Stream Live Webinars with Google+ Hangouts On Air
Now you can email your list with a link to a URL on your site. Now you can drag your followers out of the social site. You can use Google Events to invite your following to your event and direct them to your squeeze page in advance. But not just some blog post with how many outgoing links in the side bar? No, just to a page that is built to do one thing.
Most Internet marketers I suggest using Hangouts to replace GoTo Webinar seem unimpressed. That is until I tell them they can embed the streaming video on their own sites. I immediately started using my squeeze page to host my weekly Google+ For Business Show in April of 2012. But when I started hosting the replays for a short time only on my sales page, then I started seeing my sales there double and even triple.
Here is that story in my #1 Hangout conversion strategy up next…

#1 Stream Your Hangouts on Air And Replay To A Sales Letter

Using this single tactic alone generated $12,000 to just one of our products. First we stream high end on topic HOA presentations to the squeeze page and drove traffic there both in advance of the show and during the event as I described in detail above. So now that you have this growing list what are you going to do with it?
In today’s world I don’t care how good your copy is, it is harder than ever to get someone to click thru to a sales letter and not watch them bounce as soon as they see the salesletter style page and long copy. But if you are going to sell something you have to get this visit, and they have to stay on the page.
Second, if you have spent any time around any kind of advertising training, you have heard that most buyers need to be exposed to your offer 7 to 8 times before they buy. Right?
Doing a weekly Hangout On Air show, not allowing replays on Google+ or YouTube and embedding the replay only on the sales page removed both the click thru problem, the high bounce rate associated with sales pages and the repeat exposure dilemma.
The email list you build by sending social traffic to the embedded Hangout On Air on a squeeze page is highly targeted since they went there to see your show streamed. Opting in while seeing it just makes sense. Emailing that list to see the show replayed on the sales letter no longer contains pitch, it contains free training in my case, or maybe something fun or entertaining in non marketing niches.
Between early April and late June of 2012, this one tactic alone returned a 37% conversion rate from my list this spring, The key was getting my list to the sales letter up 8 to 10 separate times and keeping them there to watch the replay.

Bringing it altogether…

We are finding now that the ease of doing an HOA show, recording it, embedding replays and then being able to archive a Hangout On Air to be the best free software I have seen in 13 years of marketing online.
One hitch that you are going to run into is taking questions and most take the mistake of taking them from the Google+ or YouTube stream. I again avoid attention span drains like Google+ and YouTube and instead use Google Moderator to take questions before and during the show. I like it since it does not link back to Google+ and does not expose my attendees to my competitors.
Then combine the ability to interview and be interviewed with no more software or OS than a modern browser and a webcam that you probably already own, you may just find you are the new TV show your niche loves.
Finally take all of that and turn it into a marketing process that converts into RSS subscribers, social followers, email list opt ins and above all, sales! At that point being able to sell product as I have is just icing on a cake that does not even require you to spend anymore time pursuing attention on yet another social site. You can simply use the great new tools from Google+ and spend more time running your business and making money.
I hope you profit from these tried and true conversion examples and find even more new ways to use Hangouts On Air to create conversions in your own business! – Chris Lang

This is probably an article you’re not expecting to see on a site that is dedicated to instructing people on how to make money blogging. However, it’s about time for all of us who are seeking this goal to take a step forward and get our facts straight. We have been living in this unrealistic mindset for quite some time. In the past it has been considered very possible to easily cash in online, but this is no longer completely true for many reasons. While some people have been able to make it big through blogging, the average Joe usually cannot. The internet is always rapidly advancing, and we cannot focus on the same thing forever. It is high time to move on to bigger and better things.

So why can’t we make money blogging?

1. The internet is no longer a new idea. In the past, some people easily managed to cash in on the internet — sometimes, pretty greatly. However, now this isn’t a game being played by only savvy entrepreneurs. Everyone and their cousin knows about the internet, and everyone wants in on their chance to make money online. This whole business is growing to be pretty saturated, and it’s already in the past at this point.
2. You need to entertain people or provide a solution to their problems. People use the internet for a couple of primary reasons, two of which are to have a good time and take a break from the world, or to figure something out or solve a problem. If your blog provides neither of those things, then there won’t be too much interest or value placed in it. And if it DOES provide those things, then great, you have a chance at getting visitors. But then there is still the issue of monetizing those visitors. You need something to offer, and you need to be able to market and monetize it. You can’t just set out one day to become an “online entrepreneur” — you need a business model.
3. In that way, blogging is much like the real world. If you have a shop in the middle of a city, and your main goal is to make money and benefit yourself, how many customers do you think you would attract — even if thousands of them walked outside your store everyday? The answer: not many. You need to provide real value to your viewers or customers, or at least make them believe you are. You need to make them believe you are offering them something truly great, new, and different — and that is all in their benefit. You need to solve a problem or provide entertainment, and if you do that right, then chances are that most likely you will have happy and satisfied visitors. Once you’ve got that down, you can focus on monetizing them.
4. But even so, how much profit could you really make? When you make money blogging, your profit usually caps out at a certain point. And generally, that peaking point isn’t ever as high as you would like it to be. You can only sell so many advertisements, after all — no matter how many viewers you are getting, there is a definite limit to how much you can make off of them with advertisements. That’s why it is so necessary to do or provide something different. Come up with something that will hold a lot of interest, and that won’t have any limits to how much you can earn through it. The more original the idea, the better.

So what do we do about it?

5. Do something that will really make you stand out. Whether you’re offering a service or product that is totally new and inventive, use shock value, stir things up, or whatever — you’ve got to do something that will make people recognize you. Your site has millions of competitors, and what are you doing right now to ensure that you’re different from all of the rest? This isn’t always easy. Mostly everything has been done before. Sit down, muster up every ounce of creativity you have in you, and brainstorm.
6. Provide something that is genuinely helpful to people. The internet is undoubtedly one of the biggest resources we have. People want answers, their problems solved, or something that is going to make their life easier. If your site cannot provide any of these things, it is usually going to turn out being rather pointless. As I said earlier, offer people something that they will want to thank you for. Or even if you can’t do that, at least give them something that they THINK they’re getting a great deal out of. Doing this, your site will be much more valuable and profitable.
7. Try something else; come up with a new money making strategy. For most people, blogging just won’t cut it when it comes to making money. This is the time for the online world to mature and delve in new tactics. Try your hand in keyword marketing, product promotion, or other such things. There are plenty of other opportunities out there that take a lot less effort and could potentially offer a lot more profit. If you’re interested in learning about a new variety of tips on making money online, subscribe to SuperBloggingTips.com. I’ll be writing about many other tactics in the near future, especially since we’ve all got to learn how to try something new.

Follow-up: Related Reading

If you’re interested in delving further into the quest for making money on the internet, then check out some of the related reading links below. Enjoy, and feel free to drop any questions, advice, or opinions in the comments section. Good luck!

On your Blogger dashboard, click "Settings".  Once in Settings, click "Other" under the drop-down list (highlighted in yellow).  You should now see the following page:

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about. Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks.
So, if you’re struggling with your next article idea or you’re looking for ways to increase traffic to your blog via long-term searches, just take a moment and think about the things your are passionate about and how you have solved a problem in a way that might be useful to your readers. The same steps that you are going through are likely going to be important (and probably helpful) to you visitors.
For instance, the other day I wanted to view Twitter.com on my iPad, but Safari kept sending me to the Twitter mobile site, which was NOT the view I wanted. I wanted to see the standard desktop view that visitors see when they are visiting the site from their PC. After about 20 minutes of trying to figure out how to switch, I finally resolved it in a very unconventional way and ended up writing a blog post about the challenge of switching between the Twitter desktop view and the mobile view.
Guess what…others are experiencing the same issue and their searches from Google have made that post one of the most popular posts on my blog over the last few weeks. The result? My article helped others who immediately found the answer via Twitter, but also held long-term benefit as the search engines picked it up and organic SEO drove traffic from those searching Google and Bing.
Another of the most popular post on my blog over the last few weeks, however, came from my experience with the Apple iPad iOS 5 upgrade. The update has be nothing short of miserable, with my iPad 1 crashing every day. Because I was so frustrated with the crashes and because I couldn’t find any mention of Apple acknowledging or working to resolve the issue, I wrote a blog post warning iPad 1 owners to hold off on the iOS 5 update until a more stable version of the OS was released.
As a result of the article, though, many of my friends, family, and co-workers have thanked me for alerting them to the issue before they upgraded. Again, a situation where the readers of my blog benefited from the challenge I was feeling in real life.
So, next time you have writers block and are looking for a new article idea, just take a few moments to think about how you solve the problems in your personal life and find a way to share those experiences with your readers. Not only will they benefit from your experiences, they’ll probably thank you with a comment with their shared experience. The fact that others are likely searching for the solution will help your organic SEO and bring in readers. It’s a win-win situation. You help others by blogging good content that solves a problem, they increase traffic to your article!
What blog post have you written that has really helped your readers? Let me know and feel free to post a link to it in a comment. I’d love to see examples from a broad range of different topics/stories.

Most of us are familiar with the delivery of information technology services through servers.  There is however another way of accessing these same services through cloud computing.  The name refers to the fact that the required resources are found in the “clouds” since the user is not required to be in a specific place to have access to such resources.  The cloud symbol often seen in diagrams is used to represent the Internet.
Simply put, these resources are retrieved from the Internet using web-based tools and applications.  Working remotely is possible since the cloud computing structure permits information access on the mere condition that there is web access.  Business may find cloud computing services more cost-effective in the aspect of managing information since they are not required to own servers.
There are marked advantages in using cloud computing including convenience and ease of use since the provider takes charge of managing the service.  Users will just have to have their computers with Internet access.  They are also given the choice of determining how much service they want to avail of at any given time.  There are offered options either for a public or private cloud.  The main difference between the two is the market to whom the service is being offered.  While public clouds are offered to all Internet users, private clouds are only limited to a specific number of people.  A difference in service may also occur depending on the category chosen since cloud computing services may either be related to infrastructure, platform, or software.
To make the cloud computing service work, an effective cloud computing network has to be built.  The aim is to enable a pool of resources to function as an solid whole, the product of which should be made available to users regardless of location.  To accomplish this, networks will have to be flexible on provided bandwidth, management function, and maintaining visibility regardless of prevailing environment.
To avoid the expected bottleneck from the use of services as provided in the public Internet, many companies are opting to build their private cloud networks.  Essentially, those who practice this convert their respective data centers into hosted platforms.  Whether a company chooses to build a public or private cloud network, it will have to link storage and servers to the LAN.  There is a need to ensure seamless flow of data and applications through storage systems, including the data center and the LAN.  To enable cloud computing networks to work, proper attention also has to be given to virtual switching.
About the Guest Blogger:
Denise believes that anyone can build a cloud computing network with ProfitBricks.   She is an SEO expert who provides consultation services to various companies.

You might have seen the blogger followers list on so many blogspot blogs, you had seen the list of followers who follows the blogs which they like to go on with. some blogger users label them with followers, some labeled them as wish list or blogspot friends but i use it as My Friend List, i too follow the blogs which i found interesting while surfing the web. This is the genuine process in which you are not expect the other bloggers to follow you back. so never try to force the people to follow your blog, just Put the stuffs what they like to read.



Now you must ask How To Get Followers?

Below here i have highlighted some points which need to taken care of for successful relationship with you and your followers, rather i should say best friends list.

1. Blog Promotions - Promoting your blog as you can. How you can get visitors without promoting your bog, so do promote the blog in any means.
2. Provide Quality Contents - Content is the king forever. Useful contents will attract your visitor to comeback over and over, and then hope your visitors turn become your follower.
3. Keep Blog Up to date - Updating your blog on regular base. How can you have loyal visitors without regular update? They will leave you when they see there's no up date for a long time on your blog.
4. Blogger Community - Blogger Community is a great place to get follower. You can have friends here and if they like your blog they will follow your blog. If you joined some blog communities, you can send them message just to say thanks for their visit :) Make your readers your friend. A friend never leave you alone, they will keep coming back to your blog.
5. Communications - Make communications with your visitors, you can visit them back, commenting back on their blog.
6. Twitter Mania - As everybody knows twitter is the highest traffic site in context of traffic. try to make followers by following them back.
7. Write a Mail - Believe me this is the top most working way to get followers for your blog, if you like any blog then feel free to write a mail to the site owner of the blog and request them to follow your blog, but again don't force :-).
8. Don't Stop - Never stops your site or blog promotion, it should be continuous process and believe me you will surely get what you want.

Writing Your Most Popular Blog Post

Here are my tips for writing a popular blog post

Results From Writing Popular Blog Post

POPULAR BLOG POST ON YOUR BLOG

POPULAR BLOG POST ON OTHER BLOGS (GUEST POST)

Improve the Tone

Proofread, Proofread, Proofread!

Create a Killer Opening Sentence

Write Short Paragraphs

Focus on One Topic

A blog is basically a journal that is available on the web. A blog also called a web-log is a type of web site. Blogs are written and are typically updated on regular basis.
Blog is a frequent, chronological publication of personal thoughts and web links, that is usually arranged from the most recent post (or entry) at the top of the main page where featured most prominantly and the older entries towards the bottom.

A blog is a personal diary. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. –Blogger

Create a blog using Google's Blogger

A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. - wikipedia

The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”

Blogs are usually updated daily or regularly using software that allows people with little or no technical background to update and maintain the blog.

Blogs are often written usually on a particular topic – there are blogs on virtually any topic you can think of. From charity works, products promotion, recipes, personal diaries, hobbies.

Blogs usually have the two main features namely Archives and Comments which is briefly explained below.

Archives of a blog
The front page of a blog will show only the recent entries. Some major blogs could have as many as thousands of posts or pages. These contents could be found in the Archives section of the blog under the month or year the entry was made. In some blogs previous posts are available in Categories section. For example, you could see the Archives and Categories on the right and left sections in this Blog you are reading now.

Comments to posts in a blog
Another feature in blogs is to allow comments by the reader. Many blogs allow comments but some do not. In this Blog comments are enabled and you can give me feedback on almost everything I write simply by clicking the ‘comments’ link at the bottom of each one of my posts.

Create a blog for free using Google's Blogger.

Meta tags introduce your site or blog to search engines. Meta tags communicate with the search engines and give more details about your site. These tags are vital especially if you are running a website or blog to make sure that search engines can easily find your site and index the pages more accurately.

Adding meta tags is very important in order to get more traffic from search engines like Google, Yahoo and others. Adding meta search tags are not the only element for SEO (Search Engine Optimization), yet they still play an important role.

You can find below a detailed description on how to add Meta Tags to your blogger (blogspot) blogs.

Step-1
Log into your Blogger account with your username and password. Once you are in your blog's dashboard click the 'layout' button (see the screenshot below)


Step-2
Look under the Layout tab and click on the 'Edit HTML' tab.


Step-3
Make a backup of your template if you haven't already. This is always a wise idea in order to let you easily repair any accidental mistakes that might happen while you edit the HTML code of your blog.


Step-4
Here is the code you have to add in your template.

Step-5
Find the below code (in the top section of your template) and add the above code just after this code.


Step-6
See the below screen shot, after you add the Meta Tag code.


Note:
Fill out and replace what is in the red as shown below.

DESCRIPTION HERE: write your blog description
KEYWORDS HERE: write the relevant keywords to your blog
AUTHOR NAME HERE: write the author's name (your name)


It is important to note that not to fill the description section with keywords. “Do not do this”. This may result in Google and other search engines banning your site.

Now click preview and view your blog. If everything looks correct and there are no errors, save your changes.

Sticking to a consistent publishing schedule on your blog is quite hard, especially when you are also busy with a full-time job (or other professional responsibilities). And the funny thing is that the audience of your blog will never understand your situation. All they want is ‘posts’ that are packed with useful suggestions, practical tips and valuable recommendations. If you don’t continue to satisfy their hunger, you’re sure to send them straight to your competitors.
So, what should you do?
The best I can recommend is ‘hire guest bloggers’.
Well, a guest blogger is simply any content or blog writer that can write for your blog in a way that fulfills the requirement of your audience. There are several benefits of hiring guest bloggers. First, you save yourself plenty of time that you can utilize to focus on other important tasks. Second, it adds variety to the content of your blog. Third, your blog is frequently updated. And all of this leads to getting more traffic and making more money.
But do you know how to hire guest bloggers so that you work with the right kind of writers and take your blogging business to the next level? Given below are some of the most essential tips for your help.
Checking Track Record or Experience
Begin with having a look at the guest blogger’s resume. Going through a writer’s resume should tell you a lot about their most important skills, qualifications, technical know-how, previous work projects, achievements etc. Most importantly, you should have a closer look at their previously published guest articles. In addition, you need to know about their social media presence.
As soon as you’re done with this, you can move on to the screening process (which takes place on your blog).
Screening
Not every guest blogger or writer is a best fit for your blog. It’s, therefore, vital to select a writer whose style of writing, area of expertise and experience suits your blog the best. If a hired guest blogger is not a good fit for your readers, it can bring plenty of harm to your blog’s credibility and reputation.
While hiring a new writer, SocialFresh (a popular social media blog) first requests them to contribute 2-3 guest posts (unpaid) to make a well-informed decision. Once they have assessed the style and quality of the guest writer’s writing via these free posts and found it up to the required standard, they can move on to create a payment system. In addition, SocialFresh also offers excellent opportunities for earning bonuses for high traffic generating guest posts.
If you’re in need of guest authors, it’s vital to make sure you evaluate their writing potential and knowledge. Otherwise, you may be at risk!
Where Should I Find Them?
If you’re already receiving a lot of guest blogging requests (due to your blog’s popularity), that’s actually good news. All you need to do next is pass them through the screening process and choose those that you think are a good fit for your blog. You can also negotiate the rates as per your requirements. One thing that you should always keep at the top of your mind is that ‘the cheapest may not be the best’. So, make a careful decision.
If hiring guest bloggers is an urgent requirement (or your blog is less popular), you may need to find them on your own. In any case, you don’t need to have an extremely popular blog to hire guest authors. Working with experienced guest bloggers can take your blog (even if it’s only a few months old) to the next level and increase its popularity over a short span of time.
Given below are places you can find guest bloggers –
Check out other niche related blogs that publish guest posts
Use your professional network
Look for them in your blog’s comment section
Find them via social networking sites
Go to blog communities like Blokube and MyBlogGuest
Post job ads to sites like Elance and Odesk
Search for them offline
Searching offline (the last point above) is also an excellent way of finding some of the most useful guest bloggers or blog writers. Many popular blogs have found guest writers for their blog by looking offline. It’s due to the fact that not all niche experts are active content creators or guest bloggers.

If you know anything about search engine optimization, you know that a great deal of it centers on keywords. Keywords are those words and phrases that you want to get associated with your site in search engine indexes. Unfortunately for their SEO efforts, a lot of site owners waste their time on keywords that aren’t quite as useful as those site owners believe. Here are some things to consider about the search engine keywords you’re using as well as whether they’re a complete waste of time or not.
Unclear
Many words and phrases can mean dramatically different things depending upon their context. The same is true for keywords. You need to make certain that the keywords you are trying to get associated with are actually specific to your site, your product, your service or whatever else it is you’re trying to promote on your website.
Here’s an example.
Imagine that you own an auto dealership that sells environmentally friendly cars, electric cars among them. The keyword phrase “electric cars” could refer to many different things. It could refer to cars that are powered by sophisticated batteries rather than by internal combustion engines. It could refer to remote control cars that collectors and children like to play with or it could even refer to model train cars for hobbyists. The key word phrase is incredibly vague in terms of its meaning.
This means that it doesn’t pass the test of being particularly specific to your site. Competing for this keyword phrase would mean not only competing with other car dealerships, it would also mean competing with every other site that needed those keywords, even if they had an entirely different meaning in the context of those sites.
Too Much Competition
Using the same example as above, consider how much of a waste of resources it is to go after keywords for which there is too much competition. For example, if you own the auto dealership in the example above and actually tried to get your site search engine optimized for the word “car”, you would be up against an incredible amount of competition and would not likely have much luck.
If your keywords aren’t ones that you can realistically compete for – and being realistic does include considering your budget versus the budgets of the other sites vying for those keywords – you may be wasting your time. Picking good keywords takes a lot of time. Optimizing for them can also take a lot of time and, in some cases, can be expensive.
You need to make certain that you’re picking keywords that you can realistically get good search engine positioning for and that you’re not throwing good money after bad in a quest to get associated with a keyword that is far too popular with other larger, sites.
Do People Use It?
There’s more than one webmaster out there right now working as hard as they can to get top position for a keyword that nobody ever uses in a search. It’s guaranteed. Using the car dealership example again, imagine the webmaster for that site putting resources into getting optimized for the keyword phrase “environmentally friendly green electric cars with powerful motors”. It’s very unlikely that a significant amount of people would ever use that phrase in a search engine and, therefore, it’s not a very good investment of time or money for the example site’s SEO program.

It’s not just the subject knowledge by which you identify an SEO professional or a service provider. An SEO professional is also recognized by the kind of SEO tools they have in their toolkit. Since search engine optimization is a complicated field of internet marketing, you’ll always need to use a set of tools to deal with tasks including keyword research, keyword density checking, backlinks analysis, search rank checking and search comparison among others.
Thankfully, there are several SEO tools that you can use for free.
Website owners who have limited budget or can’t afford to use paid SEO tools will find the free tools really useful. No, you should never underestimate the word ‘free’, as even today there are many wonderful things that you can do in this world without spending a penny. But we are not going to talk about all those free things here.
What we’ll discuss here are the useful SEO tools that are available to you for free. Given below are eleven of them.
#1. Open Site Explorer
Developed by SEOmoz.org, Open Site Explorer is an excellent SEO tool to use for improving your site’s linking profile. With this tool, you can have a closer look at the distribution of anchor text on your site’s pages. The tool also allows you to compare external linking with internal linking on your site compare up to five different sites with one another. A highly useful SEO software indeed!
#2. Majestic SEO
Though this SEO tool has different paid plans, its free version comes along with many features that you’ll love. If you are interested in gathering data for only those sites that are your own, you can use the tool for no cost at all. Whether you want detailed SEO reports every month or plan to analyze the backlinks profile of your website, Majestic SEO is one of the best options to go for. To know more about what this service provides you with free, you can check out this blog post on their site.
#3. SEOquake
This is one of those free SEO tools that you’ll need to install. The analytic SEO tool is currently available for Firefox, Chrome and Opera browsers. Whether you want to gather essential data on Google SERPs, Alexa ranking, page rank or keyword density, SEOquake does all this quite well. Within a matter of seconds, you can get this tool installed and start using it to your search optimization benefits.
#4. Google Adwords Keyword Tool
Some of the best SEO tools that you can use for free come to you straight from Google itself. One of the most used of these is the Google Adwords Keyword Tool. With this search optimization tool, you can discover keyword and group ideas that you might not be able to think of on your own.
#5. Site Link Analyzer
Brought to you by SEO Chat, this SEO tool comes in very handy when you want to analyze a webpage in terms of external linking, internal linking and their associated linking or anchor text.
#6. SEO Site Checkup
This is yet another really useful tool that you can use to improve the SEO of your website or blog. With this tool, you can gather a wide variety of essential data about your site or web pages. SEO Site Checkup helps you with checking your site for factors including backlinks, H1 tag, H2 tag, HMTL page size, Meta tags, site loading speed, URL canonicalization and page object count among others.
#7. Rank Checker
Thousands of webmasters around the world use this tool (developed by SEOBook) to analyze the ranking status of their websites. Rank Checker is available for Firefox browser. So, you’ll need Firefox to download this SEO software application. The free tool provides you with an in-depth insight that’s essential for staying ahead of your competition as far as SEO is concerned.
#8. Google Analytics
Again, this is one of the best tools that you can use. Developed by Google itself, Google Analytics software offers you a deep insight into content performance, social media engagement, visitor behaviors, advertising performance, sales and conversions among others. If you have not installed this tool on your site yet, you missing out on a huge opportunity of gathering critical SEO data.
#9. Google Webmaster Tools
Whether you want to know about the keyword traffic, ranking keywords, crawl errors, indexing status, internal linking or external linking, Google Webmaster Tools by Google is one of the most recommended tools to use. By using this tool appropriately, you can keep an eye on the health of your website and enhance its SEO.
#10. Keyword Niche Finder
If you want to find out some of the most profitable keyword groups associated with your topic, Keyword Niche Finder by WordStream does an excellent job. Many claim this keyword research tool to be better than the Google Keyword Tool. Now, that’s something you need to find out on your own.
#11. Alexa
Yes, Alexa is also among the best SEO tools available at no cost. The service has a number of useful features to boast of. Some of these include traffic rank, page views per visit, bounce rate, downstream traffic sources, upstream traffic sources, search traffic percentage, top search queries, demographics etc.